Credit Filters for Pre-NOD, Short Sales and Loan Modification Marketing Programs

Short Sale & Loan Modification Leads –

Distressed & Delinquent Homeowners

Marketing to delinquent homeowners is tricky.  The goal is to generate a response that is ready to work on either a short sale or loan modification or something in-between to avoid foreclosure.  There are many options out there but avoiding foreclosure is the most important and in most cases achievable if you can approach the homeowner at the right time.  CDL Data provides daily and weekly updated sources of delinquent homeowners via the Credit Bureaus, County Recorder and Public Records sourced data.

Below is a comparative chart showing the different criteria that we can pull from several of our Credit Bureau, County Recorder and Public Record sources.  As you will notice, each source can pull different attribute.

Criteria (Selects) Credit Bureaus County Recorder Public Records
Credit Score Yes No No
Original Loan Amount Yes Yes Yes
Lender Name No*** Yes Yes
Current Loan Balance Yes No No
Interest Rate No*** Yes Yes
Age of Most Recent Mortgage Loan Yes Yes Yes
LTV/CLTV (Equity %) No* Yes Yes
Original Home Sale Amount No*** Yes Yes
ARM Adjustment Date No Yes
# of HELOC and Balance of HELOC Yes No No
Current Delinquencies
(30, 60, 90, 120, 150+)
Yes No No
Foreclosure Filings (Notice of Default/Trustee Sale) No Yes Yes
Monthly Mortgage Payment Yes No No
Other Revolving and Installment Debt Yes No No
# of Mortgage Trades Yes No No
Loan Type Yes Yes Yes
DNC Phones Yes Yes Yes
Additional Criteria Available – Call 866.377.4599 today for answers on your specific questions. Yes Yes Yes

*Equity can be a % of the paid down loan balance plus our proprietary Automated Valuation Model (AVM) 

*** Certain Credit Bureau data providers have allowed us to overlay these variables into a file that also includes credit score, loan balance, interest rate type, etc… Not all bureaus however provide this information.

Contact us today for a detailed report for your specific needs.  We also offer turn-key marketing list <Click Here>  including postcards and self-mailers for short sale, loan modification, and foreclosure avoidance.  We can tailor your mail piece to your specific design specifications as well as track and record the calls to help you train your team for better conversion.

Categories News and Events | Tags: | Posted on December 23, 2010

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