Takeaways from our FCC Dialer Webinar

The rules around telemarketing sales calls to cell phones (or I should say wireless devices) have always been complicated and depending who you talk to can vary.  There is a very clear message in the FCC’s new rules:

 1.     Telemarketing calls made via a dialer to wireless devices (which includes text messages) without express written consent are illegal and subject to fines.

2.     Pre-recorded message sales calls are the FCC and FTC’s top priority for enforcement and there is no exemption for calling customers.  (There are a few exemptions, most notably political and survey calls, and health care calls covered under HIPAA.)